Squarespace Super Bowl 2021

‘5 to 9’ By Dolly Parton

Since its release in 1980, Dolly Parton’s iconic song “9 to 5” has become an anthem for every working person who feels like there’s something else they should be doing with their life.

By flipping it to “5 to 9”, the song has a new life as a modern rallying cry for all the dreamers working to turn an after-hours passion or project into a career with Squarespace.

Directed by Damien Chazelle
Press: New York Times, The Today Show, Billboard, CNN,
USA Today, Associated Press, AdAge, Variety

Sr. Art Director: Tim Scales
Creative Director: Mat Zarbatany
Executive Creative Director: Ben Hughes